The company generates leads, but doesn't know where they're losing traction.
B2B Growth Diagnosis
Growth Diagnostic to identify bottlenecks between acquisition, CRM, and pipeline.
Consultative diagnostics for companies that need to understand where their operations lose efficiency between acquisition, CRM, conversion, handover between marketing and sales, and presence in AI Search before prioritizing structural changes.
PROBLEM
Growth without operational visibility creates expensive decisions.
When the team senses demand exists but cannot explain where it's lost, the issue shifts from volume to system clarity. The diagnostic organizes evidence to show where acquisition, CRM, sales, and pipeline fail to connect with revenue.
Applied thesis
Diagnosis is not just auditing.
The proposal is to connect scattered signals into an executive summary that helps decide what to fix first and what to structure later.
Aquisition & Pipeline
demand comes in
Qualification
Passing criteria
your company
where the conversion gets stuck
Sales
cadence and progress
Revenue
predictability
Signs
Signs that the operation needs an in-depth diagnosis.
Marketing and sales use different criteria for qualification.
The CRM exists, but it doesn't clearly show where the conversion is stalling.
The lead's origin is lost among campaigns, forms, and the pipeline.
Decisions depend more on opinion than on operational evidence.
Presence in AI Search has not yet been analyzed as part of the acquisition.
How does the front work
From initial reading to prioritization plan.
Diagnose
Acquisition, CRM, conversion, qualification, pipeline, and AI Search presence.
Prioritize
Organization of bottlenecks by impact on pipeline, revenue, and operational efficiency.
Direct
Executive recommendations for deciding what to fix, deepen, or structure.
Deliveries
What's included in the delivery.
Acquisition operation reading, CRM, and pipeline
Lead Source, Conversion, and Traceability Audit
Map of bottlenecks between marketing and sales
Prioritized Executive Recommendations by Impact
Next steps on the treadmill
Guidance for AI Search, Growth Sessions, or operational structuring
Specialized diagnosis
AI Search Presence Analysis
In addition to acquisition and pipeline operations, your company also needs to understand how it appears in AI search engines, generative responses, and new search experiences. AI Search Presence Analysis delves into this point on its own page.
- Brand presence in AI-generated responses
- Clarity of entities, services, and digital authority
- Content and signals that influence discovery and comparison
Process
How the diagnosis evolves.
Initial alignment and context gathering
Operational reading of critical fronts
Gap and Cause Mapping
Executive Summary of Priorities
Executive delivery between 15 and 21 business days
Common questions
Frequently Asked Questions about Growth Diagnostics.
Objective answers about scope, deliverables, and the best time to delve deeper into operational reading.
What is evaluated in a Growth Diagnosis?
The diagnosis analyzes how lead acquisition, origin, CRM, conversion, qualification, marketing and sales handoff, and pipeline connect. When necessary, it also indicates if AI Search presence should be deepened.
For which companies does a Growth Diagnosis make sense?
For B2B companies, SaaS, digital services, and operations that already generate demand but need to understand why leads, opportunities, or revenue are not progressing with the expected predictability.
What is the difference between the Growth Radar and the Growth Diagnosis?
The Growth Radar is a free initial assessment. The Growth Diagnosis delves deeper into the operation, organizes the evidence, and recommends what to correct, deepen, or structure first.
Does the diagnosis include CRM analysis, qualification, and pipeline?
Yes. The reading considers how data, qualification criteria, handoffs, lead source, and pipeline stages affect conversion, operational efficiency, and revenue predictability.
When does the presence analysis in AI Search enter diagnostics?
It comes in as a complementary approach when visibility, discovery, or interpretation of the brand before the click seem to influence acquisition. Expert AI Search analysis delves into this topic in its own step.
What does the company receive and in what timeframe?
The company receives an executive summary of bottlenecks, priorities, and recommended next steps. Delivery occurs within 15 to 21 business days, depending on the context and complexity of the operation.
Radar Deep Dive
Did you do the Growth Radar and want a deeper read?
Growth Insights transforms Radar responses into an individual PDF + video analysis, with a readout of key attention points in acquisition, CRM, pipeline, and conversion.
Experience
Strategy connected to growth, acquisition, and revenue.
Growth Diagnosis starts with an integrated reading of acquisition, CRM, pipeline, data, and digital presence. The objective is not to look at isolated metrics, but to understand how operational signals influence conversion, predictability, and revenue.
Meet Israel DegasperiReading applied to the B2B context
Connection between acquisition, CRM, and pipeline
Integrated view with data, conversion, and revenue
Practical prioritization, without generic recommendations
Testimonials
Experience recognized by those who have worked with me.
“One of Brazil’s most experienced digital professionals. He connects acquisition with business results.”
Rafael Rez
CMO, Webstrategica
“A rare ability to create real business impact through applied knowledge. Always focused on results and decision-making.”
Tatiana Pezoa
CMO & Co-founder, MNV.ai
“Strong technical command with direct impact on project performance. Able to translate analysis into results.”
Ronaldo Abati
Marketing & Growth Director
Vision Center
WHAT'S NEXT
Before investing more in acquisition, find out where the operation stops generating revenue.
The Growth Diagnosis helps organize evidence, map points of leakage, and guide the decision on what to fix, deepen, or structure first.