{"id":1048,"date":"2026-04-26T05:00:00","date_gmt":"2026-04-26T05:00:00","guid":{"rendered":"https:\/\/idegasperi.com\/?p=1048"},"modified":"2026-07-14T19:49:12","modified_gmt":"2026-07-14T22:49:12","slug":"concorrente-decisao-do-cliente","status":"publish","type":"post","link":"https:\/\/idegasperi.com\/en\/ai-search-visibilidade\/concorrente-decisao-do-cliente\/","title":{"rendered":"Your Competitor May Already Be Winning Before Your Campaign Launches"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1048\" class=\"elementor elementor-1048\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2666b20d e-flex e-con-boxed e-con e-parent\" data-id=\"2666b20d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b02ab4 elementor-widget elementor-widget-text-editor\" data-id=\"18b02ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sabia que muito provavelmente seu concorrente pode estar ganhando cliques e vendas antes mesmo da sua campanha de Meta ou Google aparecerem?<\/p>\n<p id=\"ember65\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Nos \u00faltimos anos, <strong><a href=\"https:\/\/idegasperi.com\/en\/presence-in-ai-search\/\" target=\"_blank\" rel=\"noopener\">o jogo da aquisi\u00e7\u00e3o mudou<\/a>.<\/strong> Mas n\u00e3o da forma que a maioria das pessoas est\u00e1 olhando.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<ul>\n<li id=\"ember66\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 sobre algoritmo.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<ul>\n<li id=\"ember67\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 sobre canal.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<ul>\n<li id=\"ember68\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 sobre \u201cmais m\u00eddia\u201d.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<h2 id=\"ember69\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>\u00c9 sobre onde a decis\u00e3o est\u00e1 sendo tomada.<\/strong><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember70\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">O que tenho visto na pr\u00e1tica \u00e9 que a maioria das empresas ainda opera com a mesma l\u00f3gica.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Gerar tr\u00e1fego, converter leads, otimizar campanhas, escalar investimento.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">E quando algo quebra, o ajuste quase sempre acontece na m\u00eddia.<\/p>\n<ul>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\">Troca criativo,<\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\">Ajusta segmenta\u00e7\u00e3o<\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\">Revisa campanha.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember71\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Mas, na maioria dos casos, o problema n\u00e3o est\u00e1 a\u00ed.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember72\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Recentemente, analisei uma empresa do <strong>setor de energia nos Estados Unidos.<\/strong><\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Forte investimento em <strong>Google Ads<\/strong> e Meta.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Boa performance em buscas de alta inten\u00e7\u00e3o.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Estrutura bem montada de <strong><a href=\"https:\/\/idegasperi.com\/en\/acquisition-pipeline\/\" target=\"_blank\" rel=\"noopener\">aquisi\u00e7\u00e3o e pipeline.<\/a><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember73\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">No papel, tudo certo. Na pr\u00e1tica, crescimento limitado.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember74\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">O diagn\u00f3stico foi simples. <strong>E inc\u00f4modo.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember75\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">A empresa aparecia quando o usu\u00e1rio j\u00e1 sabia o que queria.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<h3 id=\"ember76\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Mas n\u00e3o aparecia quando a decis\u00e3o estava sendo formada.<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember77\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Quando comecei a olhar a jornada mais de perto, ficou claro como ela realmente acontece hoje.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember78\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Primeiro, o problema aparece.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember79\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Buscas como:<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\"><em>\u201cpor que minha conta de aquecimento est\u00e1 t\u00e3o alta\u201d<\/em><\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">ou<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\"><em>\u201ccomo reduzir custo de energia no inverno\u201d.<\/em><\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">A IA responde explicando causas, sugerindo solu\u00e7\u00f5es e orientando caminhos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember80\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Nenhuma empresa aparece aqui.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember81\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Depois, a solu\u00e7\u00e3o come\u00e7a a se formar.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Buscas como<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">\u201c<em>propano vs el\u00e9trico custo<\/em>\u201d<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">ou<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">\u201c<em>melhor forma de aquecer piscina em clima frio\u201d<\/em>.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">A IA recomenda propano, explica trade-offs e sugere abordagens.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<h3 class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>A decis\u00e3o come\u00e7a aqui.<\/strong><\/h3>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember83\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">S\u00f3 depois vem a busca por fornecedor.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\"><em>\u201cpropane suppliers near me\u201d<\/em>,<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\"><em> \u201cheating oil delivery\u201d<\/em>.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Agora sim, aparecem empresas, entram an\u00fancios e come\u00e7a a disputa.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":1056,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-1056\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/post_ai_search-1024x683.png\" alt=\"Diagn\u00f3stico de AI Search para uma empresa nos EUA pela Degasperi Growth &amp; Receita, consultoria.\" srcset=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/post_ai_search-1024x683.png 1024w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/post_ai_search-300x200.png 300w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/post_ai_search-768x512.png 768w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/post_ai_search.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember84\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Mas a escolha j\u00e1 est\u00e1 influenciada.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember85\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">E aqui est\u00e1 o ponto que muda tudo.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember86\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Se voc\u00ea <strong>s\u00f3 aparece no final da jornada, <a href=\"https:\/\/idegasperi.com\/en\/ai-search-visibilidade\/analise-de-visibilidade-em-ai-search-para-b2b\/\" target=\"_blank\" rel=\"noopener\">voc\u00ea n\u00e3o influencia a decis\u00e3o.<\/a><\/strong><\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Voc\u00ea disputa uma <strong>decis\u00e3o que j\u00e1 foi parcialmente constru\u00edda.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember87\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">O que est\u00e1 acontecendo, na pr\u00e1tica, \u00e9 que as IAs est\u00e3o reduzindo o n\u00famero de buscas, consolidando respostas, antecipando recomenda\u00e7\u00f5es e definindo crit\u00e9rios de escolha antes do clique.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember88\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">O efeito disso n\u00e3o \u00e9 \u00f3bvio \u00e0 primeira vista.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Mas ele aparece nos resultados.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<ul>\n<li id=\"ember89\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Mais competi\u00e7\u00e3o no fundo do funil.<\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\"><span style=\"font-size: 16px;\">Mais press\u00e3o em m\u00eddia paga.<\/span><\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\"><span style=\"font-size: 16px;\">Menor controle sobre a decis\u00e3o. CAC mais inst\u00e1vel.<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember92\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">E a leitura mais comum continua sendo ajustar campanha, criativo ou canal.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember93\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Mas o problema n\u00e3o est\u00e1 a\u00ed.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember94\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Est\u00e1 na aus\u00eancia antes da decis\u00e3o.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember95\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">O insight que ficou mais claro pra mim \u00e9 simples.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">A maioria das empresas hoje captura demanda.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Mas n\u00e3o forma demanda.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember96\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">E isso abre uma nova camada de crescimento.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember97\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 um novo canal.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 \u201cmais SEO\u201d.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember98\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">\u00c9 uma nova camada <strong>sobre o que j\u00e1 existe.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember99\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Se voc\u00ea come\u00e7a a aparecer <strong>nas explica\u00e7\u00f5es, nas compara\u00e7\u00f5es e nas recomenda\u00e7\u00f5es<\/strong>, voc\u00ea entra <strong>antes da concorr\u00eancia<\/strong>, i<strong>nfluencia a escolha <\/strong>e reduz a press\u00e3o no <strong>fundo do funil.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember100\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Um exemplo claro disso est\u00e1 em buscas como:<\/p>\n<ul>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\">\u201cmelhor forma de aquecer uma piscina em clima frio\u201d<\/li>\n<\/ul>\n<p>A IA recomenda propano, explica o porqu\u00ea e orienta a escolha.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember101\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Mas nenhuma marca domina essa narrativa.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember102\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Isso \u00e9 demanda sem dono.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">E \u00e9 a\u00ed que est\u00e1 o jogo agora.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember103\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">N\u00e3o \u00e9 sobre:<\/p>\n<ul>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\">aparecer mais,<\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\"><span style=\"font-size: 16px;\">investir mais,<\/span><\/li>\n<li class=\"has-ast-global-color-3-color has-text-color has-link-color\"><span style=\"font-size: 16px;\">gerar mais lead.<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember106\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>\u00c9 sobre aparecer antes da decis\u00e3o acontecer.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember107\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Pra fechar, a pergunta que tenho feito cada vez mais \u00e9:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember108\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Onde a decis\u00e3o est\u00e1 sendo tomada dentro do volume que j\u00e1 existe?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember109\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Existe um ponto importante aqui que conecta com <strong>um estudo cl\u00e1ssico do Chet Holmes<\/strong>.<\/p>\n<blockquote>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">A maior parte do mercado n\u00e3o est\u00e1 pronta para comprar no momento em que voc\u00ea aparece.<\/p>\n<ul>\n<li><strong>Degasperi,<\/strong> Israel\u00a0<\/li>\n<\/ul>\n<\/blockquote>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2450 size-large\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/06\/ChetHolmes-1024x683.png\" alt=\"A maior parte do seu mercado n\u00e3o est\u00e1 pronta para comprar.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/06\/ChetHolmes-1024x683.png 1024w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/06\/ChetHolmes-300x200.png 300w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/06\/ChetHolmes-768x512.png 768w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/06\/ChetHolmes.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Se s\u00f3 <strong>uma pequena parte <\/strong>do mercado est\u00e1 <strong>pronta para comprar<\/strong>, por que sua estrat\u00e9gia ainda foca <strong>quase exclusivamente<\/strong> no momento da <strong>compra<\/strong>?<\/p>\n<p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">E \u00e9 exatamente aqui que <a href=\"https:\/\/idegasperi.com\/en\/presence-in-ai-search\/\" target=\"_blank\" rel=\"noopener\"><strong>Diagn\u00f3stico de Presen\u00e7a em AI<\/strong> <\/a>muda o jogo.<\/p>\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color\">Porque ela <strong>come\u00e7a a influenciar essa maioria antes do momento de compra.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":1049,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1049\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/Captura-de-Tela-2026-04-26-as-01.55.40-1024x682.png\" alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember113\" class=\"has-ast-global-color-3-color has-text-color has-link-color\">Se voc\u00ea trabalha com aquisi\u00e7\u00e3o, growth ou marketing, vale olhar para isso com mais aten\u00e7\u00e3o.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|ast-global-color-3\"}}}},\"textColor\":\"ast-global-color-3\"} --><\/p>\n<p id=\"ember114\" class=\"has-ast-global-color-3-color has-text-color has-link-color\"><strong>Porque a mudan\u00e7a n\u00e3o \u00e9 pequena.<\/strong> Ela s\u00f3 ainda <strong>n\u00e3o est\u00e1 expl\u00edcita para todo mundo.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember115\">Israel Degasperi lidera crescimento com base em sistemas e decis\u00f5es, n\u00e3o em opini\u00e3o. Depois de mais de 15 anos atuando com marketing digital e growth, trabalhou com mais de 50 empresas entre Brasil e Estados Unidos, principalmente em cen\u00e1rios onde existe investimento em m\u00eddia, mas falta previsibilidade de aquisi\u00e7\u00e3o.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember116\">Seu trabalho est\u00e1 focado em resolver esse problema: <strong>transformar campanhas isoladas em sistemas de crescimento estruturados. <\/strong><\/p>\n<p>Atualmente lidera projetos de <strong>growth nos EUA<\/strong>, como a <a href=\"https:\/\/paracogas.com\" target=\"_blank\" rel=\"noopener\">Paraco Gas Fuel<\/a>, e atua como professor de Search Engine Marketing no <a href=\"https:\/\/www.ipam.pt\/corpo-docente\/israel-degasperi\/\" target=\"_blank\" rel=\"noopener\">IPAM<\/a>, em Portugal.<\/p>\n<p><a href=\"https:\/\/wa.me\/5531984040607\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-2994 size-full\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1.png\" alt=\"\" width=\"1672\" height=\"941\" srcset=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1.png 1672w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1-300x169.png 300w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1-1024x576.png 1024w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1-768x432.png 768w, https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/CTA_AI_Search_v1-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O jogo da aquisi\u00e7\u00e3o mudou. N\u00e3o \u00e9 sobre algoritmo. N\u00e3o \u00e9 sobre canal. N\u00e3o \u00e9 sobre &#8220;mais m\u00eddia&#8221;. \u00c9 sobre onde a decis\u00e3o est\u00e1 sendo tomada.<\/p>","protected":false},"author":1,"featured_media":2464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[19],"tags":[28,24,50,25],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-search-visibilidade","tag-diagnostico-de-visibilidade","tag-ias-generativas","tag-piramide-de-chet-holmes","tag-tomada-de-decisao"],"_links":{"self":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":38,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":3007,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/posts\/1048\/revisions\/3007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}