{"id":3079,"date":"2026-07-23T10:29:37","date_gmt":"2026-07-23T13:29:37","guid":{"rendered":"https:\/\/idegasperi.com\/?page_id=3079"},"modified":"2026-07-23T18:33:04","modified_gmt":"2026-07-23T21:33:04","slug":"materiais-checklist-preparacao-ai-search","status":"publish","type":"page","link":"https:\/\/idegasperi.com\/en\/materiais-checklist-preparacao-ai-search\/","title":{"rendered":"Materiais Checklist Prepara\u00e7\u00e3o Ai Search"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3079\" class=\"elementor elementor-3079\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602762d e-con e-atomic-element e-flexbox-base e-b2bb0f5\" data-id=\"602762d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"602762d\">\n    \t\t<div class=\"elementor-element elementor-element-e40539d elementor-widget elementor-widget-shortcode\" data-id=\"e40539d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d6fd80b e-con e-atomic-element e-flexbox-base e-8f6139b\" data-id=\"d6fd80b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d6fd80b\">\n    \t\t<div class=\"elementor-element elementor-element-b8f210f elementor-widget elementor-widget-dgr_material_rico\" data-id=\"b8f210f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dgr_material_rico.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<main class=\"dgr-lp\" data-material=\"Checklist de Prepara\u00e7\u00e3o para AI Search\">\n    <section class=\"dgr-hero\" id=\"inicio\">\n        <div class=\"dgr-shell dgr-nav\">\n            <a class=\"dgr-brand\" href=\"https:\/\/idegasperi.com\/en\/\" aria-label=\"Degasperi Growth &amp; Revenue\" style=\"filter: none !important; opacity: 1 !important; mix-blend-mode: normal !important;\">\n                <img decoding=\"async\" class=\"dgr-brand-logo\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/iDegasperi_GrowthRevenue_sem_fundo-e1777163678111.webp?ver=202604\" alt=\"iDegasperi Growth & Revenue\" style=\"filter: none !important; opacity: 1 !important; mix-blend-mode: normal !important;\">\n            <\/a>\n            <a class=\"dgr-nav-cta\" href=\"#receber\">Acessar material<\/a>\n        <\/div>\n\n        <div class=\"dgr-shell dgr-hero-grid\">\n            <div class=\"dgr-hero-copy\">\n                <div class=\"dgr-eyebrow\"><span><\/span>GUIA PR\u00c1TICO \u2022 E-BOOK + PLANILHA<\/div>\n                <h1>Checklist de Prepara\u00e7\u00e3o para AI Search<\/h1>\n                <p class=\"dgr-lead\">12 verifica\u00e7\u00f5es para descobrir se sua empresa est\u00e1 preparada para ser encontrada, compreendida, citada e acionada nas respostas das IAs.<\/p>\n                <ul class=\"dgr-hero-points\">\n                    <li>Autoavalia\u00e7\u00e3o de prontid\u00e3o estrutural em seis dimens\u00f5es<\/li>\n                    <li>Bloco separado para os sinais de presen\u00e7a observada<\/li>\n                    <li>Tr\u00eas a\u00e7\u00f5es priorit\u00e1rias preenchidas automaticamente<\/li>\n                <\/ul>\n                <a class=\"dgr-button dgr-button-primary\" href=\"#receber\">Receber e-book + planilha <span>\u2192<\/span><\/a>\n                <p class=\"dgr-microcopy\">Gratuito. Acesso imediato. Sem telefone.<\/p>\n            <\/div>\n\n            <div class=\"dgr-visual\" aria-label=\"Capa do material\">\n                <div class=\"dgr-orbit dgr-orbit-one\"><\/div>\n                <div class=\"dgr-orbit dgr-orbit-two\"><\/div>\n                <div class=\"dgr-cover-wrap\">\n                    <img decoding=\"async\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/07\/Captura-de-Tela-2026-07-23-as-18.25.13.png\" alt=\"Capa do Checklist de Prepara\u00e7\u00e3o para AI Search\">\n                    <div class=\"dgr-sheet-card\">\n                        <span>PLANILHA INTERATIVA<\/span>\n                        <div class=\"dgr-mini-bars\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div>\n                        <strong>Devolutiva autom\u00e1tica<\/strong>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-context\">\n        <div class=\"dgr-shell dgr-context-grid\">\n            <div>\n                <span class=\"dgr-section-kicker\">O PONTO CENTRAL<\/span>\n                <h2>Publicar conte\u00fado n\u00e3o garante presen\u00e7a em AI Search.<\/h2>\n            <\/div>\n            <div class=\"dgr-context-copy\">\n                <p>Para ser recuperada e citada, a informa\u00e7\u00e3o precisa ser clara, verific\u00e1vel, coerente entre fontes e conectada a um pr\u00f3ximo passo.<\/p>\n                <p>Este material separa o que pode ser autoavaliado \u2014 ativos, conte\u00fado, provas, p\u00e1ginas e convers\u00e3o \u2014 do que exige consultas reais: cita\u00e7\u00f5es, narrativa, concorrentes e fontes recuperadas.<\/p>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-dimensions\" id=\"metodo\">\n        <div class=\"dgr-shell\">\n            <div class=\"dgr-section-head\">\n                <span class=\"dgr-section-kicker\">O M\u00c9TODO<\/span>\n                <h2>Prontid\u00e3o estrutural e presen\u00e7a observada s\u00e3o diagn\u00f3sticos diferentes.<\/h2>\n                <p>As seis dimens\u00f5es abaixo avaliam somente os ativos que sua empresa controla. Os sinais observados nas IAs ficam em um bloco separado, sem contaminar o score estrutural.<\/p>\n            <\/div>\n            <div class=\"dgr-dimension-grid\">\n                <article><b>01<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4\"><\/circle><path d=\"M12 2v3M12 19v3M2 12h3M19 12h3\"><\/path><\/svg><\/span><h3>Presen\u00e7a direta<\/h3><p>A marca e a categoria est\u00e3o descritas com clareza?<\/p><\/article>\n                <article><b>02<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M4 8h13M14 5l3 3-3 3M20 16H7M10 13l-3 3 3 3\"><\/path><\/svg><\/span><h3>Compara\u00e7\u00f5es<\/h3><p>Pre\u00e7o, crit\u00e9rios e alternativas podem ser comparados?<\/p><\/article>\n                <article><b>03<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M4 5.5c2.8-1 5.5-.5 8 1.4 2.5-1.9 5.2-2.4 8-1.4v12c-2.8-1-5.5-.5-8 1.4-2.5-1.9-5.2-2.4-8-1.4zM12 7v12\"><\/path><\/svg><\/span><h3>Education<\/h3><p>O conte\u00fado ajuda o cliente a entender o problema?<\/p><\/article>\n                <article><b>04<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M12 3l2.3 4.6 5.1.8-3.7 3.6.9 5.1-4.6-2.4-4.6 2.4.9-5.1-3.7-3.6 5.1-.8z\"><\/path><path d=\"M9 21h6\"><\/path><\/svg><\/span><h3>Competitividade<\/h3><p>Diferenciais est\u00e3o ligados a provas p\u00fablicas e verific\u00e1veis?<\/p><\/article>\n                <article><b>05<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M4 5h12v8H9l-4 3v-3H4zM20 10v7h-2v3l-4-3h-4\"><\/path><\/svg><\/span><h3>Narrativa<\/h3><p>Os ativos controlados apresentam uma descri\u00e7\u00e3o coerente?<\/p><\/article>\n                <article><b>06<\/b><span class=\"dgr-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M4 12h12M12 7l5 5-5 5\"><\/path><circle cx=\"19\" cy=\"12\" r=\"2.5\"><\/circle><\/svg><\/span><h3>Conversion<\/h3><p>Cada inten\u00e7\u00e3o conduz para uma a\u00e7\u00e3o comercial clara?<\/p><\/article>\n            <\/div>\n            <aside class=\"dgr-observed-block\">\n                <div>\n                    <span class=\"dgr-section-kicker\">PRESEN\u00c7A OBSERVADA<\/span>\n                    <h3>O que as IAs realmente dizem sobre sua empresa?<\/h3>\n                    <p>Descri\u00e7\u00e3o da marca, fontes citadas, concorrentes recuperados e destinos indicados s\u00f3 podem ser medidos com consultas reais e registro de evid\u00eancias por plataforma.<\/p>\n                <\/div>\n                <a class=\"dgr-button dgr-button-primary dgr-analysis-cta\" href=\"https:\/\/idegasperi.com\/en\/presence-in-ai-search\/?utm_source=material_rico&amp;utm_medium=landing_page&amp;utm_campaign=checklist_preparacao_ai_search&amp;utm_content=presenca_observada\">Conhecer a An\u00e1lise de Presen\u00e7a em AI Search <span>\u2192<\/span><\/a>\n            <\/aside>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-deliverables\">\n        <div class=\"dgr-shell\">\n            <div class=\"dgr-section-head dgr-head-light\">\n                <span class=\"dgr-section-kicker\">WHAT YOU RECEIVE<\/span>\n                <h2>Conte\u00fado para entender. Ferramenta para agir.<\/h2>\n            <\/div>\n            <div class=\"dgr-deliverable-grid\">\n                <article>\n                    <div class=\"dgr-file-type\">PDF <span>13 p\u00e1ginas<\/span><\/div>\n                    <h3>E-book pr\u00e1tico<\/h3>\n                    <p>Entenda as seis dimens\u00f5es, as 12 verifica\u00e7\u00f5es estruturais e por que a presen\u00e7a observada precisa de uma an\u00e1lise separada.<\/p>\n                    <ul><li>M\u00e9todo explicado sem jarg\u00e3o<\/li><li>Crit\u00e9rios estruturais e sinais observados<\/li><li>Plano recomendado para 30 dias<\/li><\/ul>\n                <\/article>\n                <article class=\"dgr-featured-card\">\n                    <div class=\"dgr-file-type\">XLSX <span>Edit\u00e1vel<\/span><\/div>\n                    <h3>Planilha interativa<\/h3>\n                    <p>Responda Sim, Parcialmente, N\u00e3o ou N\u00e3o sei. A ferramenta calcula prioridade por gap \u00d7 impacto comercial \u00d7 confian\u00e7a da evid\u00eancia.<\/p>\n                    <ul><li>Resultado por dimens\u00e3o<\/li><li>Gr\u00e1fico neutro at\u00e9 concluir o diagn\u00f3stico<\/li><li>Tr\u00eas a\u00e7\u00f5es preenchidas automaticamente<\/li><\/ul>\n                    <figure class=\"dgr-dashboard-preview\">\n                        <img decoding=\"async\" src=\"https:\/\/idegasperi.com\/wp-content\/plugins\/dgr-material-rico\/assets\/images\/dashboard-planilha-ai-search.png\" alt=\"Exemplo real do dashboard da planilha de prepara\u00e7\u00e3o para AI Search\">\n                        <figcaption>Exemplo do dashboard com dados demonstrativos.<\/figcaption>\n                    <\/figure>\n                <\/article>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-form-section\" id=\"receber\">\n        <div class=\"dgr-shell dgr-form-grid\">\n            <div class=\"dgr-form-intro\">\n                <span class=\"dgr-section-kicker\">FREE ACCESS<\/span>\n                <h2>Descubra o que precisa ser corrigido antes de buscar mais visibilidade.<\/h2>\n                <p>Em 15 a 25 minutos, voc\u00ea ter\u00e1 uma leitura estruturada da prepara\u00e7\u00e3o atual e tr\u00eas prioridades pr\u00e1ticas.<\/p>\n                <div class=\"dgr-trust\"><span>\u2713<\/span><p><strong>Your data remains yours.<\/strong><br>Voc\u00ea receber\u00e1 o material e conte\u00fados relacionados. Pode sair da lista quando quiser.<\/p><\/div>\n            <\/div>\n\n            <div class=\"dgr-form-card\">\n                <div class=\"dgr-form-content\">\n                    <h3>Receba o material gratuitamente<\/h3>\n                    <p>Preencha os dados para acessar o e-book e a planilha interativa.<\/p>\n                    <form class=\"dgr-lead-form\" novalidate action=\"\">\n                        <input type=\"hidden\" name=\"action\" value=\"dgr_submit_material_lead\">\n                        <input type=\"hidden\" name=\"nonce\" value=\"\">\n                        <input type=\"hidden\" name=\"material\" value=\"Checklist de Prepara\u00e7\u00e3o para AI Search\">\n                        <input type=\"hidden\" name=\"source_url\" value=\"\">\n                        <input type=\"hidden\" name=\"utm_source\" value=\"\">\n                        <input type=\"hidden\" name=\"utm_medium\" value=\"\">\n                        <input type=\"hidden\" name=\"utm_campaign\" value=\"\">\n                        <input type=\"hidden\" name=\"utm_content\" value=\"\">\n                        <input type=\"hidden\" name=\"utm_term\" value=\"\">\n                        <div class=\"dgr-hp\" aria-hidden=\"true\"><label>Website<input type=\"text\" name=\"website\" tabindex=\"-1\" autocomplete=\"off\"><\/label><\/div>\n                        <label>Name<input type=\"text\" name=\"name\" autocomplete=\"name\" placeholder=\"What can we call you?\" required><\/label>\n                        <label>E-mail profissional<input type=\"email\" name=\"email\" autocomplete=\"email\" placeholder=\"voce@empresa.com\" required><\/label>\n                        <div class=\"dgr-field-row\">\n                            <label>Company<input type=\"text\" name=\"company\" autocomplete=\"organization\" placeholder=\"Nome da empresa\" required><\/label>\n                            <label>Cargo ou fun\u00e7\u00e3o<input type=\"text\" name=\"role\" autocomplete=\"organization-title\" placeholder=\"Sua fun\u00e7\u00e3o\" required><\/label>\n                        <\/div>\n                        <label class=\"dgr-consent\"><input type=\"checkbox\" name=\"consent\" value=\"1\" required><span>Concordo em receber o material e conte\u00fados relacionados. Li a <a href=\"https:\/\/idegasperi.com\/en\/politica-de-privacidade\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/span><\/label>\n                        <button class=\"dgr-button dgr-button-form\" type=\"submit\">Quero acessar o material <span>\u2192<\/span><\/button>\n                        <div class=\"dgr-form-message\" role=\"alert\" aria-live=\"polite\"><\/div>\n                    <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n                <\/div>\n                <div class=\"dgr-success\" hidden>\n                    <div class=\"dgr-success-icon\">\u2713<\/div>\n                    <h3>Material liberado.<\/h3>\n                    <p>Os links tamb\u00e9m foram enviados para seu e-mail.<\/p>\n                    <a class=\"dgr-button dgr-button-form dgr-download-ebook\" href=\"#\" data-file-type=\"ebook\" target=\"_blank\" rel=\"noopener\">Baixar o e-book<\/a>\n                    <a class=\"dgr-text-link dgr-download-sheet\" href=\"#\" data-file-type=\"planilha\" target=\"_blank\" rel=\"noopener\">Baixar a planilha interativa \u2192<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-authority\">\n        <div class=\"dgr-shell dgr-authority-card\">\n            <img decoding=\"async\" class=\"dgr-author-photo\" src=\"https:\/\/idegasperi.com\/wp-content\/uploads\/2026\/04\/israel_web_optimized-e1776730960835.webp\" alt=\"Israel Degasperi\">\n            <div>\n                <span class=\"dgr-section-kicker\">QUEM CRIOU O MATERIAL<\/span>\n                <h2>Israel Degasperi<\/h2>\n                <p>Estrategista de Growth, Revenue e AI Search, com mais de 15 anos em projetos digitais. Professor de Search Engine Marketing no MBA de Marketing Digital do IPAM e consultor de empresas B2B, SaaS e e-commerce no Brasil e nos Estados Unidos.<\/p>\n                <a href=\"https:\/\/idegasperi.com\/en\/israel-degasperi\/\">Conhe\u00e7a minha experi\u00eancia \u2192<\/a>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"dgr-faq\">\n        <div class=\"dgr-shell dgr-faq-grid\">\n            <div><span class=\"dgr-section-kicker\">FREQUENTLY ASKED QUESTIONS<\/span><h2>Antes de come\u00e7ar.<\/h2><\/div>\n            <div class=\"dgr-accordions\">\n                <details><summary>O material mede minha presen\u00e7a real nas IAs?<span>+<\/span><\/summary><p>N\u00e3o. Ele mede a prontid\u00e3o estrutural dos ativos que sua empresa controla. A aba \u201cPresen\u00e7a Observada\u201d mostra os sinais que exigem consultas reais e encaminha para a An\u00e1lise de Presen\u00e7a em AI Search.<\/p><\/details>\n                <details><summary>Preciso conhecer SEO ou tecnologia?<span>+<\/span><\/summary><p>N\u00e3o. As verifica\u00e7\u00f5es foram escritas para profissionais de marketing, vendas, lideran\u00e7a e especialistas respons\u00e1veis pela presen\u00e7a digital da empresa.<\/p><\/details>\n                <details><summary>Quanto tempo leva para preencher?<span>+<\/span><\/summary><p>A primeira avalia\u00e7\u00e3o costuma levar de 15 a 25 minutos. Voc\u00ea pode incluir URLs e evid\u00eancias para transformar o diagn\u00f3stico em plano de trabalho.<\/p><\/details>\n                <details><summary>A planilha funciona no Google Sheets?<span>+<\/span><\/summary><p>Sim. Fa\u00e7a o download do arquivo XLSX e importe no Google Sheets. Algumas diferen\u00e7as visuais pequenas podem ocorrer, mas as f\u00f3rmulas principais s\u00e3o compat\u00edveis.<\/p><\/details>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <footer class=\"dgr-footer\">\n        <div class=\"dgr-shell\"><span>\u00a9 2026 Degasperi Growth &amp; Revenue<\/span><div><a href=\"https:\/\/idegasperi.com\/en\/politica-de-privacidade\/\">Privacidade<\/a><a href=\"https:\/\/idegasperi.com\/en\/contato\/\">Contact<\/a><\/div><\/div>\n    <\/footer>\n<\/main>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Acessar material GUIA PR\u00c1TICO \u2022 E-BOOK + PLANILHA Checklist de Prepara\u00e7\u00e3o para AI Search 12 verifica\u00e7\u00f5es para descobrir se sua empresa est\u00e1 preparada para ser encontrada, compreendida, citada e acionada nas respostas das IAs. Diagn\u00f3stico guiado pelas seis dimens\u00f5es do Radar de AI Search Planilha que interpreta suas respostas automaticamente Prioridades pr\u00e1ticas para um plano [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-3079","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/pages\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":31,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/pages\/3079\/revisions"}],"predecessor-version":[{"id":3116,"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/pages\/3079\/revisions\/3116"}],"wp:attachment":[{"href":"https:\/\/idegasperi.com\/en\/wp-json\/wp\/v2\/media?parent=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}